By Sarah Billingsley, Communications Director
We’re excited to announce the recipient of the first AWN sales bonus award, Mike Hartnett (Newcity – Chicago) one of AWN’s top salespeople. Mike will receive a $1,000 bonus from AWN for his $76,000 network display print ad buy sold to a new liquor advertiser Pisco Portón.
Pisco Portón, a Peruvian liquor is being launched officially in the U.S. this year following a long history of Americans bringing various versions of the drink to the States. When mixed, Pisco Portón creates a whole new category of cocktails, more flavorful than vodka and more subtle than tequila. Pisco Portón is a new spirit, a new world of cocktail according to the makers. The agency of record for the brand is U Marketing LLC, based in New York.
A majority of the display advertising revenue will be divided between three AWN publications; San Francisco Bay Guardian, Boston Phoenix and Newcity beginning in September.
To qualify for the bonus, a minimum of $25,000 must be placed in the network (in publications other than the seller’s paper). As a reminder, here’s how AWN sellers can earn the bonus through our new sales incentive program.
The sales incentive, in the form of a cash bonus, will be paid directly to individual sellers (not publications) based on new sales sold into the network as follows:
Net to paper sales bonus to AWN seller
$5,000 = $100 bonus
$10,000 = $250 bonus
$15,000 = $500 bonus
$20,000 = $750 bonus
$25,000+ = $1,000 bonus
AWN Sales Bonus FAQ’s
What qualifies as a new AWN sale?
Initially, any advertiser that has not run in the past 9 months
What other restrictions are defining AWN sales?
A network sale qualifies if the advertiser runs in any publication other than the salesperson’s publication.
When will a bonus be paid to the seller?
The bonus will be paid to a seller upon receipt of payment from advertiser
… So who will be next?
Please let us know how we can assist you in your network sales efforts.