Newcity | AWN Weblog

Are you planning your Q2 special issues?
Alts around the country have begun planning and selling Spring and Summer special issues – like Summer Guide. To help in the effort, AWN Prez Brian Hieggelke, Editor/Publisher of Newcity, Chicago (and AWN President) sent the following e-blast to a list of agencies and clients around the country. Is your publication on the list? If not, tell us what you are planning and we will help promote your efforts…

Hot Town, Summer in the Cities

Here in Chicago, the sun has been sampling its “summer” product these past couple of weeks and it’s been effective: we’re buyers.

NEwcity_Summer

But summer doesn’t actually start for a couple of months and when it does, American audiences will turn to its longtime official user’s manual: Summer Guide from the local alt.

We’ve got multi-platform Summer Guide opportunities in fifty leading markets. (Click here to see the list and dates.) If you want to connect your product—whether a bicycle, a beer, or a beach blanket—to its natural audience, let us put together a custom program for you. We can build it nationally, or market by market.

Opportunities might include:

The Ultimate Summer Cocktail Contest, featuring local mixologists and their hometown bars, all administered on a customized web platform that touches all participating markets;

SanDiegoCityBeat

The Music Lover’s Great Summer Road Trip, featuring details on major and minor summer concert festivals across the country, along with participant diaries, etc. in an integrated sponsorship with [Your Brand Here].

Because we operate on multiple platforms, in multiple cities, with multiple content categories and powerful local relationships, we have a wellspring of ideas that can be customized to your brand, to make sure it’s top of mind (and in the shopping cart) all summer long.

Brian Hieggelke
Editor/Publisher, Newcity
Newcity.com
facebook.com/newcity
twitter.com/newcity
President, Alternative Weekly Network

By Sarah Billingsley, Communications Director

We’re excited to announce the recipient of the first AWN sales bonus award, Mike Hartnett (Newcity – Chicago) one of AWN’s top salespeople. Mike will receive a $1,000 bonus from AWN for his $76,000 network display print ad buy sold to a new liquor advertiser Pisco Portón.

PiscoPorton2

Pisco Portón, a Peruvian liquor is being launched officially in the U.S. this year following a long history of Americans bringing various versions of the drink to the States. When mixed, Pisco Portón creates a whole new category of cocktails, more flavorful than vodka and more subtle than tequila. Pisco Portón is a new spirit, a new world of cocktail according to the makers. The agency of record for the brand is U Marketing LLC, based in New York.

A majority of the display advertising revenue will be divided between three AWN publications; San Francisco Bay Guardian, Boston Phoenix and Newcity beginning in September.

To qualify for the bonus, a minimum of $25,000 must be placed in the network (in publications other than the seller’s paper). As a reminder, here’s how AWN sellers can earn the bonus through our new sales incentive program.

The sales incentive, in the form of a cash bonus, will be paid directly to individual sellers (not publications) based on new sales sold into the network as follows:

Net to paper sales bonus to AWN seller
$5,000 = $100 bonus
$10,000 = $250 bonus
$15,000 = $500 bonus
$20,000 = $750 bonus
$25,000+ = $1,000 bonus

AWN Sales Bonus FAQ’s

What qualifies as a new AWN sale?
Initially, any advertiser that has not run in the past 9 months

What other restrictions are defining AWN sales?
A network sale qualifies if the advertiser runs in any publication other than the salesperson’s publication.

When will a bonus be paid to the seller?
The bonus will be paid to a seller upon receipt of payment from advertiser

… So who will be next?
Please let us know how we can assist you in your network sales efforts.

AWN Weblog

Tag Archives: Newcity

AWN President spreads the word

Newcity to Earn First AWN Sales Bonus