Monthly Archives: May 2012

Last Ad Buyer Standing – Outlook for Newspapers Dimming

By Mark Hanzlik, Executive Director

Every time I see a new post from Alan Mutter, I know he’s assembled some more bad news for newspaper publishers.   It’s like a traffic accident, you can’t help but look at ’em but you know there’s some bad s@%t going down.

Today’s Reflections of a Newsosaur entry from Mutter portends a bleak picture for newspapers’ near future.   accelerate By 2016, the local advertising pie will continue to diminish for legacy media.    Besides the current trends with most SMBs moving to newer, digitally-based marketing forms, he suggests the current generational divide will slowly erode with parents’  handing off ownership to their children which will only accelerate the move to newer media models.

Mutter shares some highlights from Borrell Associates, using these predictions to support his multiple warnings.

This post is just the first of a two-part series.  Oh boy, I can’t wait for the next, ugh!

Read the Newsosaur post via Editor & Publisher:  At Risk – The Best Newspaper Ad Buyers and take the pulse of the business partnerships in your own market(s).