Monthly Archives: March 2012

AWN President spreads the word

Are you planning your Q2 special issues?
Alts around the country have begun planning and selling Spring and Summer special issues – like Summer Guide. To help in the effort, AWN Prez Brian Hieggelke, Editor/Publisher of Newcity, Chicago (and AWN President) sent the following e-blast to a list of agencies and clients around the country. Is your publication on the list? If not, tell us what you are planning and we will help promote your efforts…

Hot Town, Summer in the Cities

Here in Chicago, the sun has been sampling its “summer” product these past couple of weeks and it’s been effective: we’re buyers.


But summer doesn’t actually start for a couple of months and when it does, American audiences will turn to its longtime official user’s manual: Summer Guide from the local alt.

We’ve got multi-platform Summer Guide opportunities in fifty leading markets. (Click here to see the list and dates.) If you want to connect your product—whether a bicycle, a beer, or a beach blanket—to its natural audience, let us put together a custom program for you. We can build it nationally, or market by market.

Opportunities might include:

The Ultimate Summer Cocktail Contest, featuring local mixologists and their hometown bars, all administered on a customized web platform that touches all participating markets;


The Music Lover’s Great Summer Road Trip, featuring details on major and minor summer concert festivals across the country, along with participant diaries, etc. in an integrated sponsorship with [Your Brand Here].

Because we operate on multiple platforms, in multiple cities, with multiple content categories and powerful local relationships, we have a wellspring of ideas that can be customized to your brand, to make sure it’s top of mind (and in the shopping cart) all summer long.

Brian Hieggelke
Editor/Publisher, Newcity
President, Alternative Weekly Network