By Mark Hanzlik, Executive Director
Some of our advertiser and publication contacts may have noticed a familiar name and voice appear earlier in the 2nd quarter. AWN sales veteran John Morrison returned to our central staff after spending four years exploring other interests and advertising/media posts. He replaces ad coordinator Ligia Bremerman who had worked for Hanzlik Media since December 2012.
John served as director of AWN sales from 1997 – 2010 where he was at the forefront of the sales and member growth in the 90’s and eventual decline in the late 00’s. During his years in sales leadership, John oversaw a cooperative sales force comprised of dozens of sellers at individual AWN publications across the U.S.
Before re-joining Hanzlik Media in our Sacramento office, John was planning and coordinating ad inserts for retail chain-store clients like Menards for Quad/Graphics. In January 2013, Quad acquired Vertis allowing them to enter the retail ad insert, direct marketing and in-store marketing solution business. When that change occurred, John moved from Vertis over to Quad to continue his work on Menards which ended a year later which coincided with Ligia’s departure at Hanzlik Media. It is all about timing.