Tag Archives: Alt Media

Where Alt Weeklies Become Alt Media

A nice lift from a relatively new and young voice posted yesterday on the AAN (Association of Alt Newsmedia) site  providing a positive spin the future of AltMedia.    It’s certainly true, many “alt weeklies” are now providing content all the time, and have moved beyond simply posting a static version of their print product for aging hipsters to view.   If all the independently published papers we’re doing all the great things mentioned in this article, they will likely be the ones standing after the dust settles (paraphrased from SF Reporter editor in the article) in each of their respective markets.

Check out the author of the article, Christina Cauterruci’s video interviews from AAN 2013 conference in Miami here.

How the Top Alt-Weeklies Fared in 2013

A year-end piece by Aljazeera examines the top alt media papers in 2013 and how they compare to earlier versions of themselves and the possibility of their demise in the short-term.

How the Village Voice and other alt-weeklies lost their voice in 2013

The papers — which documented parts of cities that other media missed — suffered major blows this year.   What you don’t read in this article is about how the other 95% of alt media publications have fared over the past year.  Check out Portland, Oregon;  Burlington, Vermont, and  Monterey, California to name a few.

AAM Eliminates Paid Circulation Requirement

We’re surprised it took this long for the audit board to eliminate paid circ. requirement. We’ve been urging AAM (formerly ABC) to accept free “newspapers” for a long time. In the past, AltMedia was categorized as speciality magazines in order to have circulation audited. Read the AAM (Alliance for Audited Media) press release in E&P.

Coverage of Alts at SF Digital Confab Brings Attention to Opps

By Mark Hanzlik, AWN Executive Director

Just when we thought business media was done writing about The Alts, and our day in the sun had passed as far as being media darlings (late 90’s, early 00’s), we received some generally positive reviews by NetNewsCheck at our Web Conference in San Francisco.    NetNewsCheck writer Michael Depp traveled from his New Orleans base to what has become an annual Digital Conference held in San Francisco last week.

The Alt Industry coverage was mixed in both pieces published by NetNewsCheck.  The first “Alt Weeklies Mine Roots To Drive Web Rev” a one-on-one with Stranger founder, Tim Keck who says alts must draw on their strengths, and the second “Agile Alt Media Adapting to Digital Challenges” a round-up of a more diverse group of industry spokespeople, discussing the challenges and opportunities for alt media publishers in the digital world.

Depp also spoke with yours truly (Hanzlik) to gain some insight and get a read on the state of the industry from our point-of-view.   AWN’s digital network is comprised of nearly 170 individual web sites with more than half of those currently members of AAN.    From the large pool of sites,  digital revenue is estimated in 5-20% of overall ad revenue, though we’ve heard from some mid-size markets who are earning more than 20% of their current ad revenue from digital.

Much of the digital round-up story by Depp focused the limited resources Alt Publishers are facing in successfully transitioning their business model to a digital one.  He also gathered and presented the success stories from many of the mid-size and smaller market alt publishers, a positive sign the imprint many of these publications have made in their marketplace is long-standing and transferable to other platforms.

For more about the web convention, presentations and participants, check in to the AAN member section at altweeklies.com.