Don’t Let the Year Hit You On the Butt on the Way Out

By Mark Hanzlik, AWN Executive Director

This is a time of year that we usually share a recap of the past 12 months of ad sales or review any new developments during the same period. Since we have already been keeping many of you up-to-date throughout the year on this blog site or through our Facebook pages or elsewhere, we’ll keep the recap short and also try to fill-in just a few spaces.

REPORTED EARLIER in these pages:
MARCH ~ HanzMedia crew moves AWN operation into new building with Sacramento News & Review.
MARCH ~ Sales Director John Morrison departs after nearly 13 years, Sarah Billingsley named Communications Director.
MAY ~ Camel tobacco advertising rebounds strongly for AWN and the brand also makes a brief appearance via fashion show at Sacramento News & Review party
JUNE ~ Cody Brill joins the HanzMedia staff as new Advertising Coordinator
JULY ~ AWN members discuss new ad unit sales (sticky notes, cover wraps, front page ads, etc.)
AUGUST ~ A new reality for a number of Alt weekly publishers; Medicinal Marijuana advertising
OCTOBER ~ AWN Executive Committee member and publisher of City Paper Paul Curci announces his departure; David Garland, AWN sales veteran from the previous decade returns to Phoenix Media Group.

NEWS or DEVELOPMENTS not yet shared:
APRIL ~ HanzMedia digital development contracts begin with ACG Media in Torrance, California.
AUGUST ~ HanzMedia contracts with The Media Audit for the first time on behalf of AWN; new additions to the reporting base include web advertising research and a new digital interface.
NOVEMBER ~ AWN sales results this year were much healthier than expected. New advertisers join the list, replacing a number of larger advertisers who were nearly absent in 2010.
NOVEMBER ~ We’ve collected 2011 ad rates from publications, continue to collect ad calendars, events and promotional items for the new year.

DECEMBER ~ Look for a complete recap of 2010 advertising sales next month. HanzMedia’s annual holiday card and video is posted (elsewhere on this site). Happy Holidays and a very Merry New Year!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.