By Mark Hanzlik, Executive Director

This annual horn-tooting is nearly always a roundup of  “daily” newspaper choices but there’s one AltMedia publication in the batch this year, SEVEN DAYS.

The 2013 anti-doom and gloom posting in E&P today enlightens struggling publishers with some interesting sidebars, examples of newspapers stepping outside the box to generate business and maintain their advertising base.

Seven Days has received their share of press and recognition in this area before but it’s particularly sweet for the feisty weekly that has battled and practically defeated the Gannett-owned daily and other weeklies in the marketplace (since their inaugural issue in 1995).    The E&P recognition reflects on their diversified approach to generating revenue which includes creating video content, mobile & tablet apps, and several niche publications.   Seven Days has bucked the trend by maintaining strong classified, job listing and personals sections too.

Seven Days – sevendaysvt.com is Vermont’s largest independent newsweekly and the region’s premier source of news, opinion, arts info, job listings, personals and classifieds.