Tag Archives: analytics

AWN Rolls Up Digital Numbers Via Quantcast

By Mark Hanzlik, Executive Director

One of our digital initiatives launched in 2009 was a network-wide measurement partnership with web analytics provider Quantcast. By 2010, AWN listed approximately 98 properties on Quantcast.com with over 4 Million users (people) gathered under the collective banner of alternative newspaper websites. We’re promoting that collective effort again now as Quantcast has made further improvements in their tagging process.

QuantcastLogo
The goal was to provide a more consistent, current measurement of alt weekly sites (individually or collectively) that we can use to market the industry and attract national digital brand advertising. It remains a fairly simple proposition, getting alt weekly web sites quantified on Quantcast doesn’t cost anything and it will not impede any current web tracking practices employed by site publishers.

Earlier this Spring, Quantcast improved their async tag process, making it even easier for site publishers to implement. The new asynchronous tag loads 100% in the background, so it has zero impact on site page loads.

If you are already measured by Quantcast or another analytics firm, the addition of our tag will not effect any current site performance. We’re recommending all AWN media partners participate in this roll-up. There are currently 91 sites rolled up under the AWN network, (thank you to those who have kept the tags alive since the launch) we recommend replacing older AWN Quantcast tags with newer ones.

We expect to grow the measurement group substantially and to be able to include highly-ranked Quantcast numbers in our new digital sales initiatives this Summer.

New Quantcast tags available for AWN partners now. Contact Cody Brill at cody@awn.org.