Is LinkedIn Really All That Linked-in?

By Mark Hanzlik, AWN Executive Director

I’m glad someone finally called out the question.   Why isn’t LinkedIn getting the same buzz that Facebook, Twitter and others are getting?  Foursquare has only 3 million users and it’s already getting more buzz.

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LinkedIn has reportedly 75 million users, so why the bad rap?   Maybe it’s because the LinkedIn network is not effective.   Of the many users who’ve set up accounts,  few are actually using it on a regular basis and some of its’ biggest features like “recommendations” are laughingly non-weighted.    Maybe I’m overstating what’s not so important to online users anyway, or maybe the LinkedIn idea has just not been executed well.

Brad McCarty posed these questions and offered some suggestions, but mostly he’s opened up the LinkedIn discussion on his post last week in TheNextWeb.

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