Doctor’s Orders for Publishers: Take One Tablet Before Bedtime

By Mark Hanzlik, AWN Executive Director

It’s a pretty simple scenario, and it’s been the cornerstone of newspaper publishing from the beginning.   Deliver to your audience.  If that group is using a tablet, that’s where we’re going.  But that’s not the only issue, the discussion really becomes more interesting when publishers begin to re-direct their focus in this direction and talk about ceasing the printing of their products entirely.

Tablets are not only a cheaper means of delivering product but it’s an immediate hosting place for breaking news, entertainment and discussion and the biggest advantage, it’s where audio and video converge as well.   If you look around, you’ll see more and more of those handy little screens in the hands of people next to you in airports, hotels, lunchrooms, etc. and the numbers will just continue to rise.

We’ve noticed a few stories recently (including the NY Times announcement “we will stop printing…at some point in the future”)  that reinforce this angle and open up this debate.   We thought it was time to add this discussion to our blog.

Here’s a link to a  RCWireless post today where they’ve invited an industry analyst to give his outlook on this hot topic.    What do you think?

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