Here’s a great piece from digiday.com where Tom Goodwin debunks five often-repeated statements about where advertising is headed in the future. The 5 Biggest Myths of Modern Advertising from July 28, 2014. Though it’s unfortunate for those of us living in the print biz to admit, TV is certainly far from dead. We’re glad to see someone remove the gauze over the ad industry’s hyperbole.
1. TV is dead
2. Consumers want conversations with brands
3. Brands must create great content
4. Advertising is about storytelling
5. Advertising spend should be correlated with consumer’s time spent with media