Alt Weekly Reader National Report Released

It’s report card time again.   We’ve recently received The Media Audit Alternative Newspaper National Report for the previous year and have reviewed the results which on the surface don’t indicate too much change from the previous annual report.

The research gathered from 89 U.S. markets from a 15-month period (January 2010 – March 2011) includes results for 132 different publications.  The report includes some non-weekly products, but the majority are published weekly and are members of A.A.N.   According to this new report, a total of 14 Million last edition readers are reached and nearly 27 Million 4-issue cume readers are reached by alt weeklies.

MediaAudit_NationalReportOverview.xlsx

As we’ve noted every year, the age of the Alt Weekly reader has increased again but not significantly (43.4 to 44.3).  The media age remains  slightly below the national average.

Stay tuned for more updates from the AWN office from this newly released report.

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