By Mark Hanzlik

Five critical digital measurement principles outlined by three key industry associations have recently been introduced to the advertising industry. These guiding principles are part of an industry-wide initiative that is being facilitated by MediaLink and Bain & Company, and not a minute too soon. Navigating the digital media landscape remains a difficult and challenging proposition for ad buyers. The industry associations behind these recently carved commandments are heavy hitters, The Association of National Advertisers, the Interactive Advertising Bureau, and the 4As.

The noteworthy recommendations arrive at a time when the advertising industry (digital advertising in particular) is in need of standardization, transparency, and guidance.

The five principles of digital measurement will assist advertising agencies and brand marketers in solving the complex and disparate challenges they are faced with while planning and executing digital advertising campaigns. The five principles outlined via MediaPostNEWS also appeared last week.