Major Alt Weekly Advertiser Camel Makes Surprise Fashion Appearance at Alt Weekly Birthday Party

The Sacramento News & Review turned 21 and threw a VIP party in their new swanky, green building last Friday.    The staff at AWN were enjoying the ride-along treat as co-tenants in the new building when they spotted one of their current advertisers on a model lined up in uniquely designed dresses made of News & Review newsprint.   One short-skirted model in particular was sporting a dress made entirely of Camel ads placed currently by Mullen Advertising through AWN in a few dozen alternative weeklies.  You may recognize the ads (see photo).

Alt Weeklies Never Looked So Good

Alt Weeklies Never Looked So Good

The designer Phoenyx Reign, a student at the International Academy of Design and Technology made the dress in one week and won first place in the Sacramento News & Review Design Challenge.    The second place winner Melinda Dougan also had her wares on display at the SN&R birthday party.

For more information about the event or the fashion winners, contact SN&R Maritza Villegas,

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