The Sacramento News & Review turned 21 and threw a VIP party in their new swanky, green building last Friday. The staff at AWN were enjoying the ride-along treat as co-tenants in the new building when they spotted one of their current advertisers on a model lined up in uniquely designed dresses made of News & Review newsprint. One short-skirted model in particular was sporting a dress made entirely of Camel ads placed currently by Mullen Advertising through AWN in a few dozen alternative weeklies. You may recognize the ads (see photo).
The designer Phoenyx Reign, a student at the International Academy of Design and Technology made the dress in one week and won first place in the Sacramento News & Review Design Challenge. The second place winner Melinda Dougan also had her wares on display at the SN&R birthday party.
For more information about the event or the fashion winners, contact SN&R Maritza Villegas, firstname.lastname@example.org.